Indian Institute of Foreign Trade: Tradewinds 2018

Eminent Speakers

Covering all facets of management education, leaders across functions and industries share their insights and experiences regarding a particular theme.

Sandeep Balan
Head of Digital Marketing at United Breweries Ltd

Sandeep is the Head of Digital Marketing at United Breweries Ltd and is responsible for driving online, social and mobile marketing strategy for Kingfisher beer brands & Heineken (India). He joined United Breweries in 2012

He holds a PGDBM in Marketing from FORE School of Management, before which he had pursued B.E. in Electronics from Shivaji University

With over 9+ years of experience in Digital Marketing, Sandeep started his career with Idea Cellular Ltd. in 2007. He was instrumental in setting up Idea Cellular’s digital vertical and establishing its strong brand presence on digital. During his stint there, Idea won the ‘Digital Brand of the Year’ at Campaign India Digital Marketing Awards 2010 for its outstanding digital campaigns

In 2011 he headed to Star India Pvt. Ltd., and led digital strategy as part of the team that launched ‘Life OK’, a Hindi GEC. It went on to become one of the biggest GEC launches in the country

Sandeep has been a part of multiple award winning digital campaigns over the last decade. Recipient of the prestigious Aditya Birla Chairman’s Award 2010 in ‘Young Achiever’ category & CMO Asia Star Youth Achievers Award 2014 from Global Youth Marketing Forum for the work in youth segment in Asia; he was also the youngest of the lot to be featured among 8 futuristic brand heads of India by a leading social media blog, based on the kind of innovative work in the Digital Marketing domain

As a Digital strategist, he loves exploring new things and operates at the intersection of communication, design, business & technology. Focused on engaging brand experiences and communities, Sandeep is extremely passionate about driving innovation & change through digital

Indian Institute of Foreign Trade: Tradewinds 2017